Ethnic Resource in the Construction of Regional Identity by the President of the Republic of Tatarstan in Social Networks

Social networks are an essential part of various political processes. They help to build mental models and control official public discourse. The article features the ethnic resource as regional identity constructed by President Republic Tatarstan on his Instagram. analysis relied both subjective presentation, well visual content contexts. author analyzed Instagram posts published in 2020-2022, media publications issue ethno-cultural positioning. included qualitative quantitative analyses, static comparative methods. Rustam Minnikhanov’s proved be informative source that made it possible identify priority attitudes local issues was especially important for personal self-presentation. positioning maintained a multi-ethnic identity, where played role, which does not mean real parity corresponding traditions. believes will continue determine socio-political climate region.